Our goal was to capture our congregants’' imagination. Our strategy was to have professional displays easily visible to attendees sharing a common theme from pre-event publicity through the night of the event. One member of our Las Vegas Committee, a business owner of Fast Signs, created bold, visually powerful signage displayed throughout our social hall to welcome attendees. The visual theme of the displays was carried in our pre-event promotion on the synagogue website, Men’s Club and Sisterhood newsletters and social media. A committee was formed of Sisterhood and Men’s Club members, meeting every couple of weeks starting about four months before the event. We designated roles for each person including catering, raffle solicitation, sponsorship solicitation and event night tasks.

Our admission pricing was all inclusive at $36 per person with no additional costs for attendees to eat, drink and be merry. Attendees were encouraged to spend additional money at the event through our raffle with ticket prices set at $10/ticket or 3 for $25. We established a budget goal forecasting a reasonable profit which we designated for donation to the synagogue. A sponsorship program was set up, in addition to admission, starting at $54 up to $360 from name recognition through sponsoring gaming tables. The collaboration with Sisterhood demonstrated our commitment to an inclusive Men’s Club, partnering with and welcoming the congregation’s women to join together with Men’s Club. We secured a professional casino organization with dealers and tables, who taught congregants on the different games as well as created a professional atmosphere for experienced congregants. Our 15 year old DJ, son of one of our members, played excellent music throughout the event. Together, we split $5,600 in net profit with Sisterhood, exceeding our forecasted profit, and gave everyone a wonderful evening. In addition to collaboration with Sisterhood, we had buy in from synagogue clergy and administration for whom the goal was to have congregants enjoy themselves, as well as raise money to supplement the synagogue’s budget. Our goal is to collaborate annually with Sisterhood, with different events each year.