Submission #177 by Beth El Temple Men's Club - West Hartford (217)
I have read the General Guidelines and "Nuts and Bolts" Documents
Yellow candle Distribution and Marketing
Yom HaShoah / Yellow Candle
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Took declining, money loosing yellow Candle program and turned it around using a combination of ideas from other Torch Award winners. Created three requests for donations, created multiple distribution channels (eliminating most of our postage expense). In an attempt to connect with families with children we incorporated prayers for children who perished in the Holocaust with Child's name, age, date of passing, location.
Yellow Candle Distribution and Marketing Beth El Temple Men's Club - West Hartford, CT
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Other Source
TA07-190 Temple Israel, Ridgewood, NJ