The mission will be accomplished using a multi-faceted approach:

* The Roots in Israel logo/icon has a prominent position in the temple's Weekly eNewsletter Update sent to the entire membership. The logo links directly to our web site (http://www.templeemanuel.com/BrotherhoodRoots, a repository for the following:
I. Weekly informative and inspirational messages detailing one of Israel’s achievements and/or societal accomplishments. For example:
1. Drip irrigation technology was invented in Israel. This advance is arguably the world’s most valued innovation in agriculture since invention of the impact sprinkler in the 1930s.
2. The IDF is the most progressive in the world when measured in terms of gender equality. Almost 1/3 of the force and i/2 of its officers are female.
3. Israel currently reuses 75% of its waste water every year. It is by far the world’s leading country in this field.
4. Israel is the only country that entered the 21st century with a net gain in its number of trees.
5. When the US Embassy in Nairobi, Kenya was bombed in 1998, Israeli rescue teams were on the scene within one day - and saved three victims from the rubble.

II. Photo Gallery documenting our activities

III. The Story Behind the Story of our logo/icon

IV. Inspiration: Israel – a page for members to post personal narratives of meaningful experiences while in Israel

V. Boston Globe article profiling our program (http://www.templeemanuel.com/sites/default/files/images/Publications/20130224_BostonGlobe_RootsInIsrael.pdf).

* Roots in Israel outreach messaging is complemented by:
I. Informational columns written for the Temple Bulletin,
II. Roots related postings on the temple’s unofficial listserve,
III. Distribution of Jewish National Fund Blue Tzedakah Boxes to all congregants. These serve in the home as a constant reminder of our connection to Israel. A 'Roots' decal was created and applied to each JNF Blue Box prior to distribution. These 'pushkes' accompanied by an explanatory cover letter help each family teach their children and grandchildren the importance of regularly depositing coins and bills in support of the Land of Israel.
Tu B’Shevat Collection Week. On this holiday Brotherhood members transfered monies deposited in the Blue Boxes to JNF for counting and receipting. (http://www.templeemanuel.com/PhotoCorps_BrotherhoodRoots_2012). Upcoming high visibility opportunities will be at Brotherhood Shabbat and Collection Week II which is timed to coincide with Yom HaAtzmaut.

IV. Distribution of our Roots in Israel business cards. Supplies of these handy items displaying the web site and offering a QR code for direct web site linkage are prominently positioned in the shul’s Community Court. They are handed out individually when Brotherhood members speak about Roots one on one with congregants.

V. Events: During all Brotherhood sponsored programs, Roots is promoted both in introductory remarks by President Beckman, and by a visual display (see Photo Gallery ). Our greatest visibility occurred during the official Roots launch at the Annual Temple-wide Kickoff Barbecue in September. Brotherhood was mobilized in force handing out Roots/JNF Blue Boxes, speaking one on one with members about the program, and also manning the grills.