The Men’s Club of the Highland Park Conservative Temple - Congregation Anshe Emeth has consistently communicated regular written updates to its members and the greater congregation. For years this had been done via a single medium - a column in our temple’s hard-copy newsletter, the "Kiruv", which would be mailed out to congregants on a monthly basis. As our club activities began to grow in frequency, a members-only email listserv was begun in 2006 with a modest 20+ members, to communicate about regular planning meetings and to request volunteers to assist at our events and activities.

By the 2009-2011 administration, our club found the need to communicate with our members more regularly. A Facebook page was started during the summer of 2011 - https://www.facebook.com/HPCTCAE.MensClub - and a Twitter feed was created the following year - https://twitter.com/HPCTCAEMensClub. At first, our online presence covered basic club programming, along with links to sites and blogs with timely debates and news articles (for example, the FJMC boycott of West Dunbartonshire distilleries; and fresh analyses of the roles of men in Conservative congregations). The page continued to grow, with photos and coverage of each event we held that year, as well as publicity, order forms for cake and wine sales, and registration forms for events. More information has since been added, in the form of narratives, photographs and videos going back decades, to create an historical archive to give our club an added dimension, with broad coverage of regional and national activities.

After Facebook’s Timeline feature was implemented in 2012, it became easier for us to go back and add older stories and milestones in the course of the club’s history, to develop a more comprehensive chronology. We were able to upload scanned photos going back to the Temple’s beginnings in the 1920s, and to document activities of the club from its inception. Highlights include:

- tracking Men's Club administrations from 1950s to the present, beginning with the founder and first president of the club;
- paying tributes to former Club presidents and Men of the Year;
- memorializing a devastating fire at our temple in 2006, and its subsequent rebuilding and reopening;
- commemorating the merger of our temple with another congregation in 2008;
- tracking the international conventions, regional retreats, presidential dinners, and Man of the Year dinners.
- documenting the Club’s activities from past Temple newsletters

For publicity and promotion, we are encouraged to have photographers available at every event we hold, so that photos can be published quickly and disseminate widely in our network. The cover page feature of the Facebook page allows us to highlight a new member or group of members of the week or month, such as the “Man of the Year” honor, or whatever event was recently profiled.