Submission #312 by Har Shalom Men's Club - Potomac, MD (1151)

I have read the General Guidelines, "Nuts and Bolts" and Program Advanced Planning (Excel Spreadsheet) Documents
Club Name
Har Shalom Men's Club - Potomac, MD (1151)
Home Sukkah Kits for Seaboard FJMC
Club Representative
Person completing form
Hal
Freed
Club President at time of Convention
Judd
Kessler
Club President Now
Judd
kessler
Hebrew Literacy / Ritual Literacy

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The goal of the program was to expand the existing Har Shalom Men's Club Home Sukkah Kit project by partnering with other Men's Clubs and brotherhoods in the Seaboard Region so that members of their synagogues could benefit as our families have in having a home sukkah. The program consisted of three parts, 1) proposing the idea to Clubs in the region, 2) working with interested clubs to market and promote the idea, 3) obtaining orders, producing and delivering kits. The program's first year was a success as the idea was well received, three clubs partnered with us and fourteen kits were sold. Members of all clubs involved bonded and their families now enjoy the mitzvah of building and enjoying their own home sukkah every year. We anticipate expanding and growing the program this year.
program_plan_sukkah_kits.xls
The Har Shalom Home Sukkah Project was first conceived, designed and developed in 2009. The intention was to involve our congregants in the mtizvah of building and having their own family sukkot. The sukkah was to be easy to assemble, durable, conveniently stored and available at a very reasonable cost. In addition, having one's own sukkah would provide the opportunity for gathering family, friends and neighbors to share a meal and celebrate the joys of Sukkot together. The specifics of our project included designing the actual sukkah, finding sources and procuring components, customizing stock parts, providing easy to follow instructions, gathering and assembling the parts into completed kits, and arranging for distribution of the kits to their new owners. Our kits were fabricated and put together in an efficient assembly line fashion, involving not only cooperation of our sukkah committee, but a fun evening with refreshments and camaraderie.

The project had been run successfully for three years, when the Chairman of the Home Sukkah Kit Committee and a Past President considered the idea of expanding the project to other clubs in the Seaboard Region. The focus was on those clubs in the Washington, D.C suburbs to ease delivery. The idea was enthusiastically received by our Club Board of Directors. A pricing approach and plan was developed and region clubs were contacted to partner with us. In order to best market the concept, clubs were encouraged to come to Har Shalom to see our full size demo Sukkah set up in the synagogue. We took the demo model to the Seaboard Region at Pearlstone Conference Center and showed it to the over fifty attendees. One club borrowed the demo Sukkah over a weekend to show it at a picnic at its synagogue. One of the clubs further enhanced the concept by taking orders and providing schacht for the sukkah roof covering. This was very successful and it helped them sell many kits.

marketing_1.ppt

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Self Assessment
We feel the program was very successful. Fourteen kits were sold to Har Shalom members (3) and through other clubs (11) in 2012. This followed 17 purchased from Har Shalom in the prior years. Three Seaboad Region clubs of the eight in the Washington DC area, not including Har Shalom, participated. The idea of having a home sukkah and that club members and congregants can obtain a reasonably priced kit and easily assemble it in a short time and then store it for future use has now been well established. It is our expectation that more Seaboard Region Men's Clubs will partner with us in 2013, that they will bond through this project, and that their congregants will be able to experience the joy and togetherness associated with performing the mitzvah of building and celebrating in their own home sukkah.



Yasher Koach must be given to Bob Shub, Chairman of the Har Shalom Home Sukkah Committee, Hal Freed, Past President of the Har Shalom Men's Club and the Har Shalom Men's Club for pursuing this very successful project. In addition to these two members, approximately eight members participate in the assembly of the kits. In addition, members of other clubs coordinated publicity, marketing and ordering.

This project goes a long way in involving Jewish Men in Jewish Life. You only have to have seen the kids enjoyment as they decorated, ate and sang in their families' sukkot to realize this. The mitzvah of building, celebrating, and in some cases, living in a Sukkah, has been fulfilled. We have not only helped our members and congregants, but spread the concept to other clubs in the region. This project has helped enhance our club and the other participating clubs through a wonderful project that supports the FJMC mission of Involving Jewish Men in Jewish Life. By making the sukkahs available to other clubs, the project went beyond the bounds of our congregation, enhancing our image within the synagogue and getting more young families involved in this mitzvah. No statistics are available. But, there is a good chance that this project, shining brightly on our Seaboard Clubs, will grow membership. The Har SHalom Men's Club has shown leadership in establishing this program and spreading to other clubs in the Seaboard Region. We feel that it is an innovation concept extending our own Home Sukkah project to other clubs. It certainly increases the sense of community amongst the Seaboard Clubs as we all participate in the project and perform the mitzvah.
I was unable to upload my video. It was send via email. Not sure if you will be able to read it. I hope video is only a needed for showing at the convention, and not a criteria for winning an award. Suggest you skip this part next time around. Very frustrating.

regards,

Hal Freed
Original Program
Previous Submission
Yes