Submission #15413 by Temple Israel of Sharon Brotherhood - Sharon, MA (738)

I have read the 2021 Torch Awards Program Guidelines.
Club Name
Temple Israel of Sharon Brotherhood - Sharon, MA (738)
Celebrity Speaker Series
Club Representative
Person completing form
James
Slovin
Club President at time of convention if known at this time
Scott
Shikora
Club President Now
Harold
Waisel
Best Overall Programming

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Breakfast Celebrity Speaker Series. The series was designed to entertain and stimulate interest in current membership as well as reach out to the local community in order to attract new members, especially those in a younger demographic. Through the diligent efforts and contacts of certain key members, we were able to procure the services of an All -Star cast of local and national media celebrities to appear as featured speakers quarterly. Some of our recent speakers include Mike Reiss, of ESPN.com; Tom Curran, NE Patriots insider from NBC Sports Boston; Maria Stephanos 6 & 11 News Anchor for WCVB News Center 5 Boston, and Jeff Jacoby nationally renowned columnist for The Boston Globe.
Our goal was to conduct four breakfast speaker programs spread throughout the calendar year. Breakfasts were held Sunday mornings from 10:00am-noon, immediately after morning minyan. Using a modest honorarium budget as well as networking in the sports and media fields, combined with a lot of hard work and telephone calls, emails, etc, we were able to procure various local and national personalities to appear as speakers below market speaker rates. We chose to focus on those known in the media with an emphasis on sports writers or commentators, as well as local TV news personalities. Once a speaker was confirmed for a date, the program chair notified our board and publicist who produced an email flyer announcing the event usually a month in advance. Weekly email blasts went out to Brotherhood members, the events were posted on our Facebook page, breakfasts were publicized through the temple's weekly emails to the congregation, and the flyers were broadcast on video screens in the shul lobby, and announcements were made from the bimah on Shabbat.

The Kitchen Committee, or as we fondly refer to as the "crew" established a menu for the event in consultation with the chairman. The chairman kept a spreadsheet on reservations for the event and let the head of kitchen crew know the final tally 3-4 days prior to the event for food purchasing. Reservations and payment were made online through the temple website or by phoning or emailing the event chair and then paying at the door. The pricing for this type of breakfast was usually $10-$15/person or $20 for last minute walk-ins. We usually prepared a full breakfast consisting of scrambled eggs, hash browns, bagels with lox, cream cheese platters, yogurt, fresh cut fruit, and pastries. The cost was held down by doing our own purchasing, prep work, and cooking. Usually there were 6-8 volunteers to cook as well as another 3-4 members for the clean-up. We also engaged several members to handle audio visual services (taking pictures and video, running the projector, or handling mics for questions from the audience.) We also had 2-3 volunteers in charge of registration and raffle sales. We asked our speakers to bring along an autographed piece of memorabilia to raffle off that morning to aid in covering costs or making a small profit. The raffle itself added a nice dramatic highlight to the event at the conclusion to the program.
Attachments
Self Assessment
The celebrity breakfast speaker series has helped build camaraderie among the volunteers as well as peaking the interest of the membership of the Temple and community at large. In addition it afforded the opportunity of newer member involvement, particularly attracting younger members. Our club size has grown in the past three years from 120 to over 150 members, and the Celebrity Breakfast series likely helped that. The series generally attracted anywhere from 70-120 attendees four times a year, a number of whom were younger or were individuals who didn't regularly attend Brotherhood events. Running each program engaged 18-20 members who were able to take varying levels of responsibility for tasks, helping to increase their level of commitment to both the program and the club. Cooking in the kitchen was particularly seen as a way to bring newer members "into the fold" as they could socialize with and be mentored by more seasoned members. Lastly, with certain sports related figures, we also saw attendance from individuals from surrounding communities, which helped raise the profile of our club in the region.
The breakfast series serves as an excellent vehicle for training and involving new members to grow into leadership positions in the club. Our breakfasts are open to our synagogue membership as well as the NERJMC. We also invited other Temples in the area to join us, including several who do not sponsor men's clubs. The program thus helped to expand and strengthen the idea of community.
Our club does many programs throughout the year. An additional benefit of these breakfast is that the membership has a lot of fun and is well entertained which boosts morale and interest in the club. Canvassing members of our club for possible contacts with speakers was very useful and led to obtaining people we may not have gotten otherwise, and so it is wise to network as widely as possible.

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Original Program
Previous Submission
Yes