We always start publicity early, essentially as soon as our honoree has accepted and designated his/her charity of choice. We also line up our Scotchologist as early as possible to ensure his/her availability. We also pre-order the steaks (before the holiday starts). We use this program as a membership drive by offering incentives to join at registration or in person. We also hold our official installation of officers at this event. We begin with some appetizers and wine while we wait for everyone to arrive and the grillmaster (one of our members) to cook most of the steaks and potatoes. We present our honoree with a plaque commemorating the event, and once everyone has gotten dinner, our Scotchologist begins the tasting portion of the program (typically 5-6 pours), which includes an educational component (how the Scotch is made and bottled). Many people stay late to have some cookies and fruit for dessert and to continue socializing and enjoying more Scotch.